Outfitting a car repair shop with top of the range equipment such as a Baileigh bead roller is a sure way to grow the range of service. However, in a sector that is riddled with mistrust, you need to go a bit further to increase customer satisfaction.
It’s saddening that some drivers would rather keep a dental appointment than take their cars in for repairs. Such study findings only serve to reinforce the shortage of reliable repair services, which can spell an excellent opportunity for you. It presents you with a rare chance to be the rose in the proverbial dung heap.
1. Get high-caliber help
Devious, unhelpful, and dishonest are some of the adjectives that come to mind whenever people describe car repair shops. The negative perception of the people working in the car industry run deep.
It starts right from the dealership down to the repair services. That means almost everyone walking into your shop is bracing for a hard time. They expect to be lied to, upsold, and exploited in a manner that justifies the inflated bill they will get at the end of the entire ordeal.
Such skepticism is difficult to beat, but you can turn it to your advantage. You only need to demonstrate to your clients that such stereotypes that don’t apply in your shop.
Filling your ranks with skilled car experts goes a long way in ensuring that your customers have a good experience. In addition to providing top-notch services, they can professionally engage the clients. They can take the time to explain why a procedure is necessary and how it impacts the car’s performance.
2. Be reliable
Unscrupulous shops go to great lengths to upsell their customers unnecessary services and replacement parts. They often resort to using obscure language and industry jargon to back customers into a corner.
Bullying your customers might let you score that one sale but will drive them away forever. In some cases, some shops charge for replacement parts that they don’t install. Such dishonesty not only shortchanges the clients but also puts their life in danger.
Showing your clients evidence of the works carried out goes a long way in building trust as it paints you as an open, transparent and honest service. As a precaution to falling from such shenanigans, some motorists opt to mark some of the replaceable parts such as the filters.
Failing to replace such as part despite charging them for it amounts to fraud. It could have you facing severe legal consequences. Living up to your word can save you lots of money while earning a loyal customer.
Building trust is a vital success driver in the lucrative car repair industry. Motorists are ever on the hunt for that reliable shop to help them keep their cars in great shape.
If you can live up to and exceed expectations, you can grow a large client base of loyal customers. Such a move would be instrumental in give you an edge over the competition and ensure that run a profitable operation.